Dear Cata,

I am attaching the draft of the Alcohol & Health: Monitoring Report. The objective of this report is to assist you in monitoring the conversation surrounding Alcohol and Health, identifying relevant stakeholders, and conducting sentiment analysis on the two main topics: Moderate Drinking and No Safe Level of Alcohol Consumption. In the following paragraphs, I will provide you with a detailed explanation of the report. Please note that this report is flexible, and we can make changes to it if you find it necessary.

The report content is based on the "Issue Radar", which groups the main relevant topics for AB InBev related to the mentioned debate. The right side monitors the No Safe Level issue and its sub-issues, while the left is meant for Moderate Drinking issues. This is the system’s core and provides context for the media and stakeholders we will capture.
According to that, we will
be analyzinganalyze the sentiment scores for each issue, which could be done weekly, monthly, and/or quarterly; we will provide relevant articles of the week and the main stakeholders involved. By clicking on them, you can access the full article (for news) and all the stakeholder information (connections, background, contact details) in the system; we will offer a deep-divedeep dive into a specific topic or article, which can be suggested by AB InBev, or TSC; we will provide a summary of the media mentions and sentiment of each issue during the last month (the period is adjustable), enabling you to better understand the big picture of the conversation between both topics.

Please let me know if you have any questions or concerns. I look forward to your feedback.

Best regards,

The text above was approved for publishing by the original author.

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