We are proud to share important news regarding the evolution of our product name and how this change will benefit you.
We have refreshed the names of DISPOSABLE products to PORTABLE products to reflect our will to fulfill environmental responsibilities and we are excited to take you on this journey, which was established with the consensus of all DORCO employees.
As a responsible member of the international community, DORCO strives to create sustainable values in various aspects such as the environment and society throughout its management. This change is expressing our commitment to social responsibility.
In light of the perception of the word “disposable” which is recognized as a product intended to be used only once and thrown away, disposable is not a suitable name for our products since they can be used multiple times. The new name PORTABLE is embodying DORCO’s confidence in the durability and quality of our products.
PORTABLE is a word that intuitively expresses portability, emphasizing that it is a product that can be conveniently used while shaving outside the home. The new name also has the advantage of being able to offset the low-cost image while functionally replacing the word disposable.
PORTABLE will be used throughout all of our official branding materials including catalog and packaging to provide continuity worldwide.
This change will be applied immediately to all DORCO's global official platforms and will be applied sequentially, starting with the export standard package, the catalog, and the package of products. Please consult with your sales representative regarding the revision schedule of your product package.
The change of product name will not affect or delay the current or future of DORCO. If you have used the word “disposable” in any of your marketing or sales materials, we would be most grateful if you can help us updating them.