After working with one of your partners;, Gen.G Esports, and learning about your partnership marketing with C9 and Order, I became very interested in your vision and mission. With 2 years of experience at 5 fast-paced Australian esports startups, I am confident that my abilities will help PUMA make a positive impact in the hearts and minds of the community through marketing.
PUMA is certainly the one that interests me the most. This is because, despite the impact of COVID-19 on the global sportswear market, PUMA’s brand favourability has increased. From Sunmi to Gen.G Esports, PUMA successfully improved their brand positioning by connecting with generation Z. My experience in the esports industry targeting generation Z and ability to research about the trends of generation Z wouldwill be valuable assets to PUMA.