The analysis consists of checking the existing keywords, forecasted keywords and finding out any negative keyword which might help.

Existing keywords - The existing keywords are the search queries from the SAAS website. Even though the content of the SAAS website will be different from the IAG portal, these keywords are the search terms used by the end users to find our services online.
Forecasted keywords - These are keywords suggested by Google Keyword Planner based on existing top keywords. This will help to explore more ideas on what end users are searching to find similar services online.
Negative keywords - These are a list of keywords to be avoided to stop traffic, which is not relevant to the portal.

Limitations: As the portal is a new concept, there is no existing data for analysis, and hence relying on data from the SAAS website and other similar providers.