Analysis on the Future of Car Sharing:

Car sharing has changed dramatically since over the years. The numbers suggest that the industry is picking up steam. Over past few years the industry has morphed and has been heavily influenced by changing technology, both in vehicles and in the software that enables the service. Where car sharing once resembled a decentralized rent-by-the-hour version of the traditional car rental system, it has now become a universal system twhichat includes shared use and even cars that drive themselves. (Coates , 2016)

Taking a hard look at the car sharing futures; there are still many questions to consider. To answer those questions, there are three scenarios which can be applied to the situation: disruption, continuation, and evolution. These scenarios will help to predict the market potential and user base for the service. The disruption scenario assumes that changes to the market are sweeping, thandt consumer attitudes occur swiftly, and that coverage balloons to meet demand.

It is also the least likely scenario, because the shift would be massively disruptive, not just for car manufacturers but also for consumers. The most conservative scenario is the continuation, and it assumes that car sharing will grow at a limited pace and create no major disruptions. Consumers grow increasingly more willing to consider sharing, and market players are steadily increasing their offerings, t.

This could lead to accelerated market’s growth, and this scenario is therefore regard this scenariod as fairly unlikely. The evolution scenario is the most likely, ands it assumes that the development of the sharing economy in general, and of car sharing in particular, will accelerate. However, private ownership will not lose its social importance. There will likely bye a modest decline in new- car sales, but expanded car- sharing fleets, as well as, vehicle replacements, which will create an opportunity for car manufacturers. (Bert, Collie, Gerrits, & Xu, 2016)

Major Concept

The major concept which car sharing is trying to sell is value. In general, car sharing enjoys the largest cost advantage in the case of drivers who accumulate low annual mileage on their personnel vehicles. This is extremely important because, in the targeted markets, drivers are forced to drive less. It also can save thousands of dollars a year in accrued car ownership expenditures such as depreciation, insurance, and maintenance costs. Car- sharing users pay only when they use a vehicle, though they pay more per trip than they would to use their own car. However, the money saved eclipses that extra 'per trip' cost.

Key Take-Aaway

There are two hard and fast rules in being a consumer. Number one is that you 'can’t get something for nothing'. Number two is to always get the most 'bang for theiyour buck'. Value, or the relative worth, merit, or importance of an item or service is paramount in any market. What the key takeaway I have gotten from this case study is that people are willing to pay for what they value most., Wwhether that be time or, money or, space or convenience; the consumer will pay if it is worth it.


What I have taken away from this concept is that it will work in any business, no matter how big or small. If you can offer a consumer something they value then they will purchases it from you. That is a pretty simple concept. It is concept that I will always remember from this case study.