The Concept of Viral Marketing by Mere Words

Viral marketing is the influence on a target audience by means of video/text marketing messages, and goods/services promotinged by forces of the involved people who voluntarily participate in information disseminating as tof a certain marketing proposal. This variety of marketing as though infects a targeted scope of people with an idea so they then, in turn, disseminate information about athe product/service either consciously, or unconsciously, thereby also becoming some kiand of advertising vehicle. The term "viral marketing" means the distribution of viral info from person to person within a target group. This is the key aspect of the whole idea of the "viral" process. AWith a ready-made viral marketing proposal in the form of s text/video, people will virally share it with each other, implying that it's a joke. Consequently, this information, as a rule, is associated with fun rather than a marketing proposal.

The popularity of viral marketing has recently grown noticeably grows, as fast Internet channels allow users to share easily share videos, photos, and music files, which, in turn, contributes to the propagation of viral marketing, and also boosts the popularity of every possible on-line communities and blogs. Almost every third person who has received an attractive message sends it out to his friends. Besides, as you may know, in order to get people to buying a particular product, you should form the need for this product. People share links with each other wthichat they consider attractive. These are the ones that subconsciously affect the scope of their interests and demands.

The advantages of viral marketing:

Viral advertising disseminating is economically beneficial.
Viral advertising forms the needed consumer behavior
Viral advertising is free -from, without censorship andor the restrictions of advertising laws.
The life cycle of viral advertising is at least three years.
TV advertising, along with the cost of the video creation, also requires substantial investment in broadcasting. As for viral advertising, the dissemination of such information is usually free of charge.

The absence of censorship, advertising law restrictions, as well asor self-restraints is one of the incentives for the development of viral marketing. The main interest of the wider public is usually directed to sexual -related scandalous materials, whicthat don't always find a place on television. Additionally, some advertisers don't have the rights to broadcast their advertising, due to the law on advertising. These are, for the most part, manufacturers of alcohol, tobacco, and other "forbidden" products, for which viral marketing seems to be the most promising means of promotion.

Speaking generally about the lifetime of viral marketing, it's worth noting that TV advertising is usually broadcasted at thea carefully chosen period of time in order to catch a target audience, while viral advertising can be disseminated at any convenient time, as online users are the main forces that disseminate viral information. The videos that are stored as links can be viewed at any acceptable time, and any number of times. Consequently, according to some experts, the lifetime of viral marketing is at least three years.

Well-made viral advertising is considered to be a variety of art works. Some samples of viral advertising works can be attributed to the field of art, and, in fact, they are. Such works, in addition to the direct purpose of viral advertising, are also are exhibited at many festivals of advertising idfestivals worldwide.