What are the Real Facts that Lie Beneath the Surface of Remarketing?

1. Conversion metrics of remarketing grow up with time. Those who don't trust remarketing, are often advised to limit the frequency of impressions in order to avoid user dissatisfaction. However,
this doesn't apply to remarketing. On the contrary, the more often users see your ad, the higher the conversion rates.

Of course, it happens that the click-through rates fall down, but those users who've seen your ad multiple times and clicked on it are more likely to return to your site again!

Additionally, people may have a lot of things to do besides online shopping. Therefore, with remarketing, you can remind them to complete a purchase (for example) by sending them messages by email or by appearing in ads on their social network pages. Thus, users will recognize you, thereby learning to trust your brand. And when they have a spare moment, they are more likely wtould make a purchase from you.

2. The "fact" that remarketing is “annoying” is not true. Do you think that if potential customers don't like your ads, they'll just ignore it, rightem? Of course, if they're annoyed by your advertising, they certainly will not click on it. However, in order to understand whether this is the case or not, it should be chdeteckrmined out whether users are tired of your advertising or not.

The tiredness of advertising is formed as follows: the more you see ads, the less you want to follow links. People usually get tired of seeing the same thing over and over again.

Before writing this article, we've looked at thousands of advertising banners in order to figure out which ads are annoying visitors - the most ordinary ads or remarketing ones, and guess what?

In fact, those remarketing “annoying” ads made people tired many times less than ads without remarketing. Here the question arises as to why, if your remarketing ads are "annoying", people are interested in them two timces more than regular ads, while conversion rates are getting higher and higher with each view? And why are there no articles on the topic “beware of annoying remarketing?” Maybe because all these arguments regarding the 'annoying-ness' of remarketing are nonsense!

3. Facebook and Google Banner advertising gives better results than remarketing. This is true. How can you hitch the biggest jackpot from advertising? Right, wWith the help of Google and Facebook. Google banner advertising collects 90% of all the world's Internet users. Google is used by more than 1 billion people for a month (source: Google), while there are over 1.4 billion users useon Facebook, many of whom have registered there just yesterday (source: Facebook).

4. Remarketing increases brand awareness. We all love search ads and organic searches, but both of these options have one drawback.

When you have in your arsenal small text ads and a line in an organic search which is limited to the number of valid characters and doesn't support logos, it's tough to promote a brand - and ithat's no secret.

By displaying contextual ads, you can easily promote your brand at the expense of its brilliance and informative. Thus, you can be recognizable and loved by your customers.

Many people were using the power of contextual advertising a few years ago when they realized that the traffic of their sites:

comes from non-branded organic search
cannot be converted
leaves and doesn't return

And tThey made the right choice, as they succeeded in attracting users to their websites, but they were unable to make users remember them. However, after the advent of remarketing, they managed to get rid of the issues above.

5. Remarketing optimizes the indicators of advertising effectiveness. The term “marketing funnel” has long been outdated. Let's face the facts: the funnel was applicable to internet users 15 years ago, and those days are long gone.